Changing an information service’s business model is risky business. If you built your model the right way, there are several revenue streams (multiple advertising opportunities based on a variety of delivery devices, multiple subscription options based on delivery frequency and ... Read more
posted by Shyamali Ghosh on January 30, 2012
Back in 1994 I sketched out an outline for the hoovers.com business model that relied on one simple idea: using content to drive marketing. The underlying model was basically the same as a magazine – charge for subscriptions; run advertising ... Read more
posted by Shyamali Ghosh on December 12, 2011
