Updating an existing database (either CRM data or a data product) is a never-ending job that most people would like to avoid. We built Information Evolution primarily to address publishers’ need to keep on top of the shifting technology trends ... Read more
posted by Shyamali Ghosh on December 18, 2014
The idea that you, as an individual person or as a company, should be able to control information about yourself on the Internet has been around since the commercialization of the Web, but it does seem to be gaining more ... Read more
posted by Shyamali Ghosh on October 8, 2012
Products and services in all markets almost universally, sooner or later, reach a market penetration plateau. Once this limit is reached, there are only a few options when it comes to gaining market share: slow incremental growth at a significant ... Read more
posted by Shyamali Ghosh on October 1, 2012
The buzz about crowdsourcing continues to get louder every day. The crowd can now, it seems, handle a range of tasks including journalism, design, and even filmmaking. If you’ve been asked to look into crowdsourcing as a way to stretch ... Read more
posted by Shyamali Ghosh on May 7, 2012
I was once the publisher of the Standard Periodical Directory and that database of magazines, newspapers, journals, and newsletters had a category called “house organs” to cover the in-house publications of corporations and nonprofits. These publications were full of group ... Read more
posted by Shyamali Ghosh on April 16, 2012
As social media continues its inevitable march toward connecting all forms of sentient life, the issue of whether there is a “bright line” between business and personal information that salespeople cannot cross is coming to the fore. In other words, ... Read more
posted by Shyamali Ghosh on March 26, 2012
Back in 1994 I sketched out an outline for the hoovers.com business model that relied on one simple idea: using content to drive marketing. The underlying model was basically the same as a magazine – charge for subscriptions; run advertising ... Read more
posted by Shyamali Ghosh on December 12, 2011
