by Matt Manning The move to marketing automation platforms, “lead scoring” (prioritizing sales prospect records based on data analysis of your customer base), and predictive analytics (pure data-driven decision-making) is shifting the very foundation of the information industry. Publishers could ... Read more
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At IEI, we’re intimately familiar with the “demand side” of public information. It’s rare, though, that we get a glimpse of the issues facing public sector managers on the front lines of supplying that information. That’s just what we got ... Read more
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The open data movement is a juggernaut. In the years since the Freedom of Information Act, citizens have come to expect access to public information of all kinds in the easiest, fastest possible way. At first, federal government agencies struggled ... Read more
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Updating an existing database (either CRM data or a data product) is a never-ending job that most people would like to avoid. We built Information Evolution primarily to address publishers’ need to keep on top of the shifting technology trends ... Read more
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by Matt Manning The recent DataContent track at the BIMS conference in Miami last week pointed to some very clear trends in data product development. Here are some of the memes we’re likely to hear a lot more about in ... Read more
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by Kevin Dodds Large media companies are moving away from paying in-house staff to create proprietary online content and favoring two lower-cost models for content creation — user-generated content (UGC) and crowdsourcing-generated content (CGC). Since these two approaches are often ... Read more
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