by Matt Manning The intent to purchase has always been a critical piece of information to b-to-b marketers and the information services that serve them. Intent comes in many forms: Past purchases: The core of any direct marketing campaign is ... Read more
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by Matt Manning The move to marketing automation platforms, “lead scoring” (prioritizing sales prospect records based on data analysis of your customer base), and predictive analytics (pure data-driven decision-making) is shifting the very foundation of the information industry. Publishers could ... Read more
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by Selene Arrazolo The Data Day Texas conference in Austin once again brought together hundreds of folks in the Texas big data community for one data-filled day. Here are the presentations that we thought were “best of show.” Lisa Green, ... Read more
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by Matt Manning A recent article in the SF Chronicle gave a vivid, very visual, demonstration of the power access to “public” data can have in municipal policy debates. The story covered companies that match buyers and sellers of services ... Read more
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by Matt Manning It’s no surprise to anyone that print directories are being retired in the face of the seismic shift to electronic information services. I’m not one to wax nostalgic about this, especially since I’ve worked hard to bring ... Read more
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by Matt Manning The 2014 Specialized Information Publishers Association (SIPA) Annual Conference took place last week in Washington, DC. Once again, it highlighted formidable innovation in this vibrant part of the publishing industry. Among the many things that impressed me ... Read more
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by Matt Manning Now that the frenzy of South By Southwest Interactive has settled down, we wanted to share some of the new types of projects that emerged in the first quarter of 2014. Crowdsourced Image Analysis: Using the crowd ... Read more
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