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social media

Is “The Crowd” Social?

Some analyses of crowdsourcing have described it as a form of “social” network. But is crowdsourcing really social? Can paid work be social? Government, nonprofit, and even some commercial firms use volunteers for crowdsourced tasks. Volunteer-based crowdsourcing is inherently more ... Read more

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posted by Shyamali Ghosh on October 31, 2012

Social Media & SMBs

Over 12.8 million small businesses have a Facebook page in addition to, or instead of, a company web site. Some 38% of these pages are abandoned* and recent moves to start charging small businesses for previously free promotional services may ... Read more

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posted by Shyamali Ghosh on October 26, 2012

Social Currency

Last Friday’s public stock offering by Facebook has led to a lot of speculation about the value of data. What often gets lost in the shuffle, however, is that the value of most data (and this is especially true of ... Read more

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posted by Shyamali Ghosh on May 20, 2012

Selling Business Contacts v. Enabling Insight into Prospective Customers

As social media continues its inevitable march toward connecting all forms of sentient life, the issue of whether there is a “bright line” between business and personal information that salespeople cannot cross is coming to the fore. In other words, ... Read more

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posted by Shyamali Ghosh on March 26, 2012

Information as Advertising, Again

Back in 1994 I sketched out an outline for the hoovers.com business model that relied on one simple idea: using content to drive marketing. The underlying model was basically the same as a magazine – charge for subscriptions; run advertising ... Read more

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posted by Shyamali Ghosh on December 12, 2011

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